How I organize my day at $70K/mo
  • Net profit for the last 3mo has been ~$70K/month
  • Community, automation, content writing company, ad revenues, etc
  • When I wasn't making money, I used to wonder how entrepreneurs at this level organized their day
  • Many people have asked so I think they feel similarly (hence this video)
Everybody is different—but this works for me
  • This is my process. It's not the only way to get there, just what I did
  • Take what makes sense to you out of this video and discard whatever isn't relevant
  • No gatekeeping, I'll show you everything
What you work on is more important than how much you work (focus on high ROI!)
  • #1 thing I wish I knew earlier & would have saved me years of my life
  • Door to door example—8 hours of gruelling work for 80 prospects vs 1 hour of button clicking for 1,000
  • I spent many years floundering because 90% of my day was spent on low ROI tasks
  • If I knew then what I knew now I'd accomplish 5x the amount with 1/10th the work
  • If I then combined it with consistency and today's work ethic I'd be much further ahead
  • So while you do need to work hard in order to be successful, spend a few moments considering how best to utilize your time (hint, usually customers)
Willpower vs environment design
  • Re: procrastination, most people spend their whole day fighting temptation
  • This is ineffective—constantly summoning willpower drains your effort and is not sustainable
  • Modern civilization makes this phenomenon 100x worse because it drowns us in creature comforts like social media, phones, drugs, etc. Whole industries exist expressly to distract you
  • Even the most stoic person eventually gives in (often dramatically)
  • But you don't have to live in an environment that's designed for you—you can design your environment
  • This is called environment design and sidesteps willpower entirely
  • I like to build my environment in a way that means you never have to expend willpower. Because there's no opportunity to do so
Dumb monkeys
  • I am a dumb monkey. I acknowledge this. Treating yourself as one makes it as easy as possible to do the high ROI stuff I talked about earlier without giving in
  • Guiding philosophy: not "I will do this today even if it's hard". Instead: "how can I set up my environment in such a way that I will continue doing this for the next 5 years?"
  • Want to take vitamins more? Put them the first place you see when you wake up. Want to work more? Make your workstation more attractive, appealing, comfortable. Want to exercise more? Minimize friction between you and the gym.
Laptop example
  • I used to really struggle with getting out of bed in the morning
  • I'd roll around and waste 45-60 mins doing nothing before I got up and started working
  • My little hack is I now just keep my laptop next to my bed. When I wake up, the first thing I do is roll over and work on the first thing on my to-do list for around an hour (usually videos)
  • This is extremely low friction. My computer is much more engaging than staring at the ceiling so I naturally gravitate to it
  • Since I'm groggy in the mornings, and waking up takes me ~45 mins anyway, I reclaim all of that time
  • Lot of people disagree with working first thing in the morning. But I think that's silly
  • What's the most important thing to me at present? Growing my business. So why wouldn't I be doing the most important thing the moment I wake up?
  • I can meditate and take cold showers later. Those are low-ROI and don't drive revenue. While it's probably good for holistic health and well roundedness they're not terribly important to me (at the moment), so I work on other things instead
No schedules
  • Most business owners I know use an alarm to wake up at, say, 7:00am, and then have defined periods of time to eat lunch, defined periods of time where they're 'off', etc
  • I don't schedule it robustly like most people. I do certainly stop working after a certain point in my day, but I try and do it in a way that minimizes friction
  • My natural rhythm has been good to me so I listen to it
  • This means no alarm—I just wake up around the same 30 minute interval or so (6:00am) and get light first thing (Huberman protocol)
My average day: 6 hours of deep work
I use distraction blockers (Rize) to automatically bring my awareness back to my work. Soft nudges that ask me "is this really important right now?"
  1. Work in the early morning (hour 1)
  1. Coffee break
  1. Deep work in the mid morning (hours 2-3)
  1. Breakfast shake
  1. Deep work in the late morning (hours 4-5)
  1. Gym
  1. Lunch
  1. Deep work in the mid afternoon (hours 6-7)
  1. Rest of my day is flexible. I leave open for spontaneity. Friends, family, videos, or more work. This slack gives me a lot of peace of mind
What I work on
Deep work sessions consist of:
  1. Brainstorming. I break down my current revenue into buckets (service lines, clients, businesses). Then identify largest contributors. Then bottlenecks in each contributor. Then how to eliminate those bottlenecks. Then how to convert those action items into sub goals, then how to work on or delegate sub goals effectively, repeat as many times as needed.
  1. Videos/community materials. I write, record, or ideate at least one video or asset per day. This is my highest leverage action atm so I make time for it. Think YouTube videos, community videos, Whimsical charts, lead magnets, etc
  1. Client management. Client systems, development, delivery videos.
Yours will differ ofc. I already have revenue, so I'm focused on scaling it. Many of you don't have any, so you should focus on acquiring it.
Non-deep-work sessions consist of:
  1. Calls. I don't need to be in "deep work mode" for these and they serve as usually pleasant breaks between harder tasks
  1. YouTube comments + community. I consider both of these high leverage, but often less directed work than when I'm deep into a brainstorming session. I don't need to be "on" for them, so I do them during non deep work sessions
  1. Admin/emails/etc. High urgency low importance tasks inevitably come up in business that I deal with here
Average week
Rize tracks everything. It monitors my activity in the background and categorizes tasks based on predefined bins. You can also customize bins.
  • Average week is ~60 hrs
  • I tend to work disproportionately longest on Wednesdays
  • Half of my Sunday is off
  • I don't burn out because I make my work enjoyable. I.e on nice days I'll work from my balcony, play pleasant music, call friends during mindless tasks, etc
  • "Play" mindset > "work" mindset
Play vs Work
Growing up, I never thought of my business as "work"
I mean, it's my business. I conjured it up out of nothing like a fucking wizard—now people pay me for it. How is that "work"?
9-5's can be work because you're playing by somebody else's rules, you're a slave to somebody else's decisions, etc
But if it's your own business it can only be described as "play"
View your business as play → you'll never "burn out" because it'll recharge you
Closing thoughts
  • I care about environment design » willpower
  • I spend most of my time identifying bottlenecks and systematically widening them
  • "Play" > "work"
  • Good luck! ❤️
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